IFA - Reseller Park + Center of SmartBuilding - September 3-7, 2021

 

 

Fotogallerie Reseller Park / Climate-Studio-Conference IFA 2020 Special Edition

Press releases IFA 2020

YouTube channel videos of all lectures at the Climate-Studio-Conference IFA 2019/2020

Programme Climate-Studio-Conference IFA Special Edition 2020

SuperReseller IFA 2020

Floor plan Reseller Park 2020

Newsletter & Info Reseller Park/SmartHome at the IFA Special Edition 2020

IFA Special Edition 2020 - Information Climate-Conference + SmartHome/Center of Smartbuilding


Previous campaigns & information:


Information Reseller Park IFA Center of Smartbuilding, security Essen, Light+Building

Promotion campaign 2019 - trade fair projects | sustainability

Press releases IFA 2019

Booklet IFA 2019

SuperReseller IFA 2019


Registration and plans:


Booking form Reseller Park IFA 2021

Floor plan Reseller Park IFA 2021

Floor plan Reseller Park 2020

Exhibition Grounds IFA 2020 Special Edition

Site plan / Hall overview IFA 2019

Floor plan Reseller Park 2019

IFA company information (for international exhibitors)

 

For your Information:

 

Service Catalogue 2020 - Part 2 General information

Exhibition calendar Global Fairs

Full trade fair stands - all inclusive! - Services Global Fairs

Full picture gallery - all projects

Imagevideo „Center of SmartBuilding“ (ISH 2019)

 

Sustainable fair construction:


Information on our sustainability concept can be found here!

3D-Graphics Sustainable Green Climate Neutral Fair Construction

Banner and logo panel calculation example

Service catalogue - part 1 – fair construction

CALCULATION for all size booths

 

BECOME EXHIBITOR IN THE RESELLER PARK / SMARTHOME - CENTER OF SMARTBUILDING / IPT MARKETPLACE - THE B2B2C-JOINT STAND

 

  • THE EASIEST WAY TO EXHIBIT: WE HANDLE ALL THE PAPERWORK
  • TURN-KEY OR CUSTOM BUILT STAND
  • PROVEN CONCEPT FOR ATTRACTING BUYERS
  • BENEFIT FROM OUR JOINT PROMOTION
  • MORE SERVICES THAN ON YOUR OWN
  • SHARE OUR BUSINESS LOUNGE FOR MEETINGS
  • TALK TO US TODAY...TOGETHER WE ATTRACT THE BEST BUYERS IN EMEA
  •  


    Official IFA website - Special areas

    The Reseller Park, half of which also houses our highly expanded Center of SmartBuilding exhibitor area, will be advertised in the channel media throughout the year - including advertisements from co-exhibitors who have already booked a booth.


    As official contractual partner of Messe Berlin GmbH we have been organising for more than 20 years with support of the national and international trade associations and leading ICT/CE Reseller magazines (print + online) the exclusive trade area Reseller Park at one of the world's leading consumer electronic shows - the 'IFA Berlin'.
    We do all the organization and take the fair risk as we handle the things from A-Z (fair construction, catering, promotion, etc.). 

    The main focus of the goods is on mobile, IoT, SmartHome, home appliances and retail partner services, and thus we are installing a top-class B2B2C structure in the Reseller Park. Through various marketing measures we underline the strong European specialist trade character.

    The main strategies of Jan Nintemann's B2B exhibition projects (and their most important success factor) is to organize business-effective and low-effort marketplaces for the co-exhibitors in which additional impulses are generated, as the historically grown personal networking regularly reaches a maximum attracted by decision-makers from the CE industry.

    So it is no surprise that the majority of the Reseller Park stands are reserved again or booded by interested exhibitors (mostly rebooking).  We also offer a permanent (daily) workshop in the form of mainly 20-minute manufacturer presentations organized by the SmartHome Initiative Deutschland e.V.. The company and product presentation is free of charge exclusively for the exhibitors of the Reseller Park (please see for orientation our workshop video from the last CEBIT):

    Short video workshops SmartHome CEBIT 2018

     

    MORE THAN 20 YEARS IFA RESELLER PARK B2B2C – DEVELOPMENT, UPDATES + SERVICES:

    For many years, the Reseller Park has been an integral part of the trade show platform at IFA in Berlin - the largest trade show for consumer electronics brands in the world and a must-attend event for Europe’s most important retailers and distributors. For more than 20 years, Jan Nintemann and his Global Fairs TT-Messe agency have served more than 1000 co-exhibitors at IFA (even more when you include our other international trade fairs projects). The immense experience we gained in all these B2B projects (as well as our established network of contacts in the European channel and industry media) benefit all our co-exhibitors.

    The exhibitor structure of the Reseller Park continues to reflect the change from the traditional consumer electronics and home appliances markets towards an interconnected digital environment of consumers. The majority of our exhibitors are currently manufacturers and distributors for mobile and CE devices - including accessories, IoT, smart home and smart automation devices (even smart robots) - and, of course, products within the general category of consumer electronics. And exhibitors in the digital signage and home entertainment area are now more often represented. Even home appliances, as these products grow smarter and become connected via IoT, are worthy of mention, too.

    In addition to the established Reseller Park, Global Fairs has also successfully launched a new B2B project in Berlin:

    The Center of SmartBuilding

    Smart Home is currently the strongest growing exhibitor area at IFA. For this reason, Global Fairs has prepared two separate exhibitor blocks for the Center of SmartBuilding - integrated into Reseller Park more information in the link below:

    Cooperation Global Fairs – SmartHome Initiative Germany e.V.

     

    YOUR BENEFITS AT A GLANCE:

  • Top location: we bring you the opportunity to have a better location than you could get on your own - RESELLER PARK.
  • High-profile trade visitor attraction. You’ll see more retail/buyers/European distributors than you would on your own. We’ve been recognized for years by the CE and HA industries in Europe as the most successful and largest B2B2C platforms inside IFA.
  • Free presence of your company logo or your brand(s) in large print runs in our channel brochure campaigns in print + online (national and Europe-wide) as well as low-cost advertisements; distributed through many specialist media (SuperReseller)
  • Free self-promotion incl. logo, text and address data in the project's own digital trade fair booklet
  • Cost efficiency: low (also organisational) effort for the contact to many product-related trade visitors from retail buyers and European distributors (CE + HA, / mobile / accessories/ SmartHome etc.)


    = little effort - no risk!

     

     

    • Less cost, less headaches. On your own, there is so much ”below-the-surface” cost associated with trade show participation. We offer you in our participation fees a higher quality stand construction, banners featuring your logo, electricity/lighting, stand furniture, carpet, etc. Even the cost of wifi access, nightly stand cleaning and extra stand security are costs fully absorbed in your participation fees. But there’s something even more important to consider…
    • The cost for filling in administration forms, the cost to organize your physical stand, the cost to meet and discuss the many logistical decisions - it all takes time and money away from what you do best. Selling your products and services. This time-wasting costs you business as well as money. In this sense, you are outsourcing your IFA headaches to us. You’re saving the precious time of you and your staff - while getting the best professional help from an IFA-experienced staff that can eliminate the risk of mistakes.
    • More services. The biggest exhibitors invest in their own hospitality areas because hospitality is such an important part of European business. They don’t want their sales staff to lose time trying to find a place at a busy trade show for coffee or lunch to do business with a customer. They keep the customer on site.Our projects provide you with a way to offer your customers the same level of service your bigger competitors might provide. There is full catering for exhibitors and guests throughout the entire trade fair-  including use of our business lounges with buffet and hostess service at no extra cost.
    • Our value-added services don’t stop with hospitality: you have Global Fairs staff there to help on anything that comes up: a missing shipment, the need for an extra chair, how to find an ATM, who can translate, our lights are too bright...and all the ad hoc problems that make the difference between a frustrating trade show experience and a rewarding

     

     

    All these benefits ADD UP to one simple message: By working with us, you increase your business opportunity at IFA and avoid the usual risk of a disappointing trade show participation.


    SuperReseller IFA 2019 English
    SuperReseller IFA 2019 German

    Our booklet is an extended exhibitor-index with Logo presentation and company description.

    You can read about our campaigns for next-to-last year’s IFA below. We will undertake similar marketing activity for next IFA: Marketing & Promotion, editorial PR work IFA 2017



    Registration procedure and information for IFA

    We are looking forward to our next IFA - and we have already been working on for some time.

    ATTENTION international exhibitors: Please find here the conditions for exhibiting in the IFA brand halls (here: hall 2.1, SmartHome-Building or Reseller Park).

    If you have any questions concerning aspects such as stand position, costs, design or deadlines, please let us know. We are always happy to help - just give us a call!
    In any case, at least please let us know of your potential interest in participating so we can register our total correct stand size with Messe Berlin. Otherwise when you want a space it may not be available.

    Many thanks!

    Your Global Fairs Team:

    Serge Love                  +49 157 8825 6749;    serge@tt-messe.eu
    Jan Nintemann             +49 541 971 26-10;    nintemann@tt-messe.eu

     

         

    Our cooperation partners for the IFA:  

    Our media partners for the IFA:  

    Picture galleries of our fair projects