Global Fairs: Fair Projects 2019


1. CE China - core messages

  • CE China is a global IFA event.
  • Utilizing the Global Package, international players can join CE China, CE Week and/or IFA and benefit from the IFA global network.
  • Following the IFA concept, CE China is also based on comprehensive partnerships with leading trade groups, strong global industrial partners, and the presentation of innovative branded products.
  • CE China is held from 19 -21 September 2019 in Guangzhou, the heart of China’s trade and manufacturing business. (new date, new location)
  • CE China providesconvenient access for international brands enteringand operating onthe Chinese market and vice versa.
  • CE China puts a spotlight on international brands, especially small-and medium-sized companies.
  • IFA Retail University is the groundbreaking tool at CE China providing international brands with maximum attention from major retailers in China, among them the Chinese Retail Giant Suning.
  • Sennheiser is the first IFAGlobal Audio Partner and will attend CE China / IFA Retail University 2019.
  • The E-Commerce Forum connects exporting Chinese companies and international online platforms like eBay and Amazon.
  • CE China receives strong support from the local Chinese government / Guangzhou Government, China Household Electric Appliances Research Institute and German FederalMinistry of Economic Affairs and Energy.
  • In 2019, CHEARI (China Household Electric Appliance Research Institute)will hold an award ceremony for innovate products at CE China for the first time.
  • CE China assistsoverseas exhibitorsin establishing and maintaining direct contact with big players such as Suning, China’s largest omni-channel retailer.
  • CE China providesan ideal platform and comprehensive services to consumer electronics and home appliances brands.
  • CE China has successfully established partnerships with leading global retail chains, incl. Suning and Alibaba.
  • CE China is a key partner ofIDG –one of the most influential global media houses, hosting ground-breaking conventions during CE China.

    2. CE China - why and how?

    China and Europe are moving closer together. The political landscape is changing at this moment - and, consequently, it is the same with the economic relationships and interconnections between continents and nation states. Therefore, a new event has been designed three years ago by the organiser and promoter of Messe Berlin: CE China in the economic metropolitan area Shenzhen - Guangdong - Hongkong/ now in Guangzhou. Both Guangzhou and Shenzhen are home to major Chinese brands and countless producers. Both mega-cities also have very affluent populations and a super-modern infrastructure.
    This trade show, where small and medium-sized companies are priority, corresponds to the character of IFA Berlin as the largest consumer electronics and home appliances brands exhibition in the world.
    With the support of the most important CE sales channels in China, e.g. Suning (approx. 4,000 branches and the biggest omni-channel retail), as well as the participation of event and media partners, such as gfu, GfK, AHK, IDG and approx. 140 additional media, the event is well-geared to advance to the third most important world exhibition in consumer electronics.

    Personal letter for CE China project 2018

    3. Registration

    Contact form for CE China 2019 interested parties

    Conclusion: a (still) manageable group of suppliers at the still young CE China meets the buyers of the largest retail chains in the world - this is a unique opportunity, as a small provider with little effort to access the world's largest consumer market to get!

    That's why: secure your booth now for a risk-free appearance in China! If you are interested, contact us early so we can provide you detailed information. The faster you decide; the more time is left for a good preparation...


    Jan Nintemann       - Managing Director
    +49 541 97126-10 /

    Picture galleries of our fair projects